We Will Shut Down the Army Experience Center at Franklin Mills Mall on May 2, 2009

[darrels joy]

We Will Shut Down the Army Experience Center at Franklin Mills Mall on May 2, 2009

March 25th, 2009



Killing is fun — and life is cheap at the Army Experience Center at the Franklin Mills Mall in suburban Philadelphia http://www.thearmyexperience.com/
“This is so cool!” This is so cool!” The enthralled 13 year-old kept repeating as he squeezed rounds from his M-16, picking off “enemy combatants” while perched on a real Army Humvee.
We’re in the new Army Experience Center in suburban Philadelphia and the young teen, who doesn’t look older than eleven, was obviously impressed with the Army’s killing machines. “I just came to the mall to skateboard in the skate park across the hall but everyone said this was pretty cool. I just had to try it and its great!”

Video games offer the perfect segue between childhood innocence and institutionalized killing. That’s why the Army opened the Army Experience Center, a one-of-a-kind, 14,500-square-foot “virtual educational facility” in August of 2008. Although the Army says it’s not about recruiting, all 20 soldiers stationed at the mall are active duty recruiters.

The Army will run the Experience Center as a pilot program for up to two years when it will decide whether to launch them nationally, like so many Wal-Marts. Early reports regarding the success of the program indicate that the Army Experience Center is able to attract the same number of recruits as five traditional recruiting centers in the area surrounding Bensalem, the Philadelphia suburb where Franklin Mills Mall is located.

With the unemployment rate of Bensalem, Pennsylvania steadily rising from 3.8% in December of 2006 to nearly double that rate today, the military chose an excellent location for the pilot program. The Army Experience Center cost more than $12 million to design and construct. The center includes 20 PC work stations where recruiters provide GED instruction for free.The recruiters explain that the Army is “giving back” to the community by preparing students for the high school equivalency test.

Although most of the youth at Franklin Mills Mall are generally pleased with the shooting experience offered on the Humvee, the Black Hawk, and on the America’s Army video game, avid gamers in their late teens are critical of the America’s Army video game, at least compared to other popular killing games like Viking on the PS3 where you’re able to hack your enemy to death with an axe, or Nintendo’s Mortal Kombat where blood and intestines seem to hit the screen. Teens also complain that America’s Army is unrealistic because good guys and bad guys can exchange point-blank automatic weapons fire for ten seconds before anyone goes down.

Generally, however, the Army’s killing game is fun for the teens in Philadelphia, especially when it’s at the local mall and it’s free.

The 14,500 square feet of retail space is laid out in several distinct sections, each attempting to sell the Army. Youth are impressed when they examine the Global Base Locator which highlights Army bases throughout the United States and around the world. The Career Exploration Area, using the same name as the Armed Services Vocational Aptitude Battery Career Exploration Program, ASVABCEP that operates in 11,900 high schools across the country, lets visitors use its touch-screen technology to learn about 179 different Army career fields. This is where recruiters might engage youth in discussions of their interests to gauge possible career paths.

For instance, if a teen explains that his favorite pastime is playing in a rock band, the recruiter might describe an Army career as a Bass Guitarist. If a potential recruit expresses interest in graphic arts, for instance, recruiters at the Army Experience center might suggest a job as a Multimedia Illustrator. Of course, the Army is first and foremost about killing and the Army Experience Center is part of that mission.
“The Army is not all about boots and guns,” explained Army Major Larry Dillard, Army Experience Center Program Manager. “We want to give people the opportunity to experience the Army for themselves, so they have an understanding of what soldiers do, and they can be proud of their service.”

The highlight of the Experience Center is the Black Hawk Simulator in which participants take a virtual tour through an Afghan mountain village while shooting at enemies who are trying to sabotage a U.S. medical convoy headed to a field hospital. “We’re the good guys trying to bring medicine to people and the bad guys are trying to stop us from giving medicine to the sick and dying because they hate our freedoms.” At least that’s the way 13 year-olds in Philadelphia who’ve had fun “blowing people away” explain it.

The virtual shooting ranges and video games are an abomination that cheapen life and blur the lines between virtual killing and the real thing. We are outraged by this development. We see it as a dangerous escalation in the militarization of American society and we vow to shut it down.

Please join us on Saturday, May 2


We’re simply encouraging people to show up at the mall Franklin Mills Mall Directory. And carry a shopping bag. Don’t shop at the mall since we want the merchants to feel the pressure also. But carry a shopping bag is an excellent decoy. (The cops will suspect everyone with a shopping bag!)

At 2:00 pm people will come out of the woodwork and converge on the Army Experience Center. It may not be wise to congregate into large groups before the demonstration or wear clothing that would suggest your participation in the protest.

We think it’s possible for hundreds of us to arrive at the mall without being detected. And it is a free country, sort of.

In America today, privately owned spaces like shopping malls are not generally considered to be public property like streets, sidewalks and public parks. It’s a real problem for 1st Amendment enthusiasts because, well, because many of today’s public spaces are…private Malls pose a special challenge for purposes of 1st Amendment activity. Generally, in Pennsylvania, if the owner of a mall doesn’t want protesters, they have the “right” to demand that we leave.

In February, 2009, (www.wearenotyoursoldiers.org) 50 of us suddenly appeared at the Army Experience Center with large labels on our clothing that said, “War is not a game.” The police and mall security were very cordial and repeatedly asked us to leave. After about 15-20 minutes of negotiating with officials, the “freeze action” dissipated. We made our point. No one was arrested and everyone was pleasant.

Franklin Mills Mall is owned by a huge multinational corporation, Simon Property Group, Inc., NYSE:SPG . Headquartered in Indianapolis, Indiana, SPG is the world’s largest retail outlet owner. It owns or has an interest in at least 380 properties in the United States comprising more than 258,000,000 square feet in 39 states. Simon Property Group also holds interests in 52 malls around the world. Maybe we’re out on a limb here, but Simon is probably more concerned with protecting the rental income from its tenant, the U.S. Army, than protecting our 1st Amendment Rights. David Simon, co-owner of Simon Property Group, is an Army veteran. Simon says, “Shop!” And part of what he’s selling is the Army. Simon, however, is not our primary adversary. We’re targeting the Army.

We’re simply going to convince Melvin Simon and David Simon that leasing to the Army is a bad idea and we intend to affect their bottom line until the Army goes. You can also voice your concerns at https://www.simon.com/about_simon/contact_spg/default.aspx and tell the owners to get rid of the AEC.

So where does all this leave us?

We can enter the Army Experience Center and cause a great big fuss at 2:00 pm until we’re asked to leave and then we can take our time to get out. We’ll go to peacefully and artistically express our indignation at this abomination. Some are planning on singing. Some will unfurl banners, some will chant and some will cry. There’s talk of a die-in. We are people of peace. We’re nonviolent. The Army is Shock and Awe, Abu Ghraib, recruiting lies, a thousand rapes, and cool video games.

Immediately afterward, we have a location picked out for a demonstration on public property — on the street — right outside of Franklin Mills Mall where we have the “right” to peacefully assemble.

We demand the Army close up shop at Franklin Mills Mall and we’re determined to block the expansion of this monstrosity in malls across the nation. We will be successful in this campaign because we’ll bring in enough protestors to attract national media attention. Simon will get the message that leasing to the Army was a mistake and other retailers will learn from his miscalculation. If he doesn’t close it down, we’ll return in greater numbers.

Join us!
SEE LIST OF ENDORSERS ON THIS WEBSITE!

Franklin Mills Mall is located in Bensalem, Pennsylvania, a suburb of Philadelphia. Its street address is 1455 Franklin Mills Circle Philadelphia, PA. Getting to Franklin Mills Mall is simple. Take Exit 35 off of Rt. 95 and merge onto Woodhaven Rd, (PA 63 West). Go a mile and take a right on Millbrook Rd which leads into Franklin Mills Mall.