Kenneth Cole Is Asking for a Boycott

[darrels joy]

Kenneth Cole Is Asking for a Boycott

By Red Square 11/8/2008, 11:28 pm I saw this ad banner today on the People's Cube and clicked on it. It took me to this hip agitprop video that is meant to convince the young and the hip that wars in Iraq and Afghanistan are wrong because they just cost too much - when the money could be redistributed among, well, the young and the hip. And that part, of course, makes war morally wrong. Think of it - if that money were split equally among everybody, we could all be shopping at Kenneth Cole for the rest of our lives! The video's meaningless and outdated calculations are well compensated by the awesomeness of the presentation. Let's call it marketprop: the KGB meets Madison Avenue. The propaganda looks so slick that a few commenters have already requested the full text so that they could translate it into Arabic and Spanish. And the text was promptly posted. ~ The video is part of a new revolutionary promotion of a little red book by none other than Kenneth Cole himself, called Awearness. It is linked to a page on Kenneth Cole's website that details a campaign designed to tap into the market of brainwashed young radicals and make money while rewarding their delusions and brainwashing them even further into rebelling against "evil corporations" and buying Kenneth Cole shoes and apparel. It's a win-win all around - except, of course, when the desired social change wrecks the American economy and people become too poor to buy new Kenneth Cole apparel - but, you know, somehow those unhip hard-working conservatives have always managed to pull the country back on track, and they will somehow do it again, so why worry? In his own words: All the code words are there, and the message is clear: Let's all dress in red like the revolutionaries we are, shake our fists and demand the destruction of corporations, and invest all the raised monies into a fund that promotes CHANGE - which is just another word for "redistributing your wealth and eradicating America as we know it." So if you're one of those conservatives on whose backs Kenneth Cole and his ilk are planning to enter the Progressive World of Next Tuesday™, the least you can do is stop buying Kenneth Cole brand for yourself and your children. Do Cole-free Christmas shopping, and let that little red book turn into lumps of coal in his own stockings. He is calling to make a difference at our expense - so let him taste his own medicine. Make a difference - boycott Kenneth Cole! Spread the word.