COVID-19 Changes Navy Recruiting Strategies

[The Patriot]

Navy recruiting across the nation has already undertaken a scheduled overhaul of strategies over the past two years, but the current social distancing guidelines have pushed forward a new strategy – 100% virtual prospecting.Prospecting is the act of identifying potential future Sailors who may have an interest in serving. In the past, prospecting was mostly done via high school visits and college/career fairs. Now, the recruiters are moving into the realm of social media and word of mouth referrals to find new applicants.


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